With the advent of MAC’s Viva Glam range came the lipstick that not only helped you look good, but feel pretty good, too: 100 per cent of the sale price of each product is donated to help fight HIV and AIDS.
Now, Puerto-Rican booty-shaker, Ricky Martin, has been chosen alongside lipstick loving rapper, Nicki Manoj, to become the new face of Viva Glam’s 2012 campaign.
The $14 lipsticks, snappily named Viva Glam Ricky and Viva Glam Nicki, will go on sale in February, benefitting the campaign that has raised $224 million for HIV/AIDS-related causes since launching in 1994.
The two pop stars will take over the reins of spearheading the MAC Aids Fund from current spokesperson, Lady Gaga.
They are today being shot for the campaign in Miami by top fashion photographer, David La Chapelle, who is known for his ironic, often comical, style.
Campaign commercials from the Florida shoot will go on show later this year.
Past faces of the ongoing and hugely successful fundraiser include Cyndi Lauper, Naomi Campbell, Missy Elliott, Mary J. Blige, Christina Aguilera and Fergie.
The new role makes a change from pop star Martin's more usual guise.
Best known for gyrating to Livin' La Vida Loca, the 39-year-old is credited with bringing Latino music to the world stage.
No stranger to MAC products, Martin's Viva Glam partner, ‘femcee’ Nicki Minaj, last year collaborated with the make-up brand to launch the ‘Pink Friday’ lip shade.
The bright, bubble-gum pink hue is named after the 28-year-old rap artist’s platinum-selling debut album.
A runaway success, the limited release Pink Friday lipstick became an instant bestseller. Usually on sale for $14, Pink Friday can be found on offer at eBay for as much as $88.
Now, Puerto-Rican booty-shaker, Ricky Martin, has been chosen alongside lipstick loving rapper, Nicki Manoj, to become the new face of Viva Glam’s 2012 campaign.
The $14 lipsticks, snappily named Viva Glam Ricky and Viva Glam Nicki, will go on sale in February, benefitting the campaign that has raised $224 million for HIV/AIDS-related causes since launching in 1994.
Lippin' La Vida Loca: Latino pop singer Ricky Martin is heading up MAC's AIDS/HIV campaign with rapper Nicki Minaj
Campaign commercials from the Florida shoot will go on show later this year.
Past faces of the ongoing and hugely successful fundraiser include Cyndi Lauper, Naomi Campbell, Missy Elliott, Mary J. Blige, Christina Aguilera and Fergie.
Best known for gyrating to Livin' La Vida Loca, the 39-year-old is credited with bringing Latino music to the world stage.
No stranger to MAC products, Martin's Viva Glam partner, ‘femcee’ Nicki Minaj, last year collaborated with the make-up brand to launch the ‘Pink Friday’ lip shade.
The bright, bubble-gum pink hue is named after the 28-year-old rap artist’s platinum-selling debut album.
A runaway success, the limited release Pink Friday lipstick became an instant bestseller. Usually on sale for $14, Pink Friday can be found on offer at eBay for as much as $88.
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