Friday, 27 April 2012

Dior at Château Versailles


Door moldings, curtain holdbacks, crystal drops in a Galerie des Glaces chandelier. Why all these cropped shots? Because architecture is like couture: beyond the visual impact of the whole, it's in the details that the full expression of luxury and know-how lies. So why Versailles? It's because Dior is busy readying a surprise that you will be able to discover in this blog, and others, from May 3rd. Christian Dior and the Château de Versailles have a history stretching back to the very beginnings of the house. From the first collections, the names of the looks made direct reference to it: Versailles, Trianon, Bal à Trianon, Fête à Trianon,  and many more besides. Countless dresses were photographed in the gardens, the courtyards and the peristyles, most notably by Willy Maywald. The spring-summer 1955 collection made clear its principal source of inspiration: "As sumptuous as they are discreet, [the embroideries] drew their spirit from the Indies as much as they did from Versailles", the couturier explained.




That same season, even the gold embroidery thread would be re-baptized, with Christian Dior speaking of "Versailles gold braid". A royal domain throughout four reigns (from Louis XIII to Louis XVI), Versailles symbolizes, in effect, both the splendor and the good taste of France. Gold is ubiquitous, a reference to Louis XIV, the Sun King. It was also here, in the Orangerie of the château, that the fashion show celebrating the 60th anniversary of the house of Dior took place. An important date, it merited an equally strong symbolic statement: that it is from here that French luxury traces its origins, the luxury that Christian Dior revived in 1947 after the years of war-enforced privation. And, last but not least, it was also here, in the Galerie des Glaces, that director Jean-Jacques Annaud filmed his latest advertising spectacular for J'adore  with Charlize Theron.







Last year, photographer Patrick Demarchelier published a book about Dior's Haute Couture (Ed. Rizzoli). He now goes further on his journey inside the house with these pictures shot in the ChâteauVersailles.
 




Croquis du Château Versailles



3 comments:

  1. L ART ET LA COUTURE

    DIOR VA PROUVER ENCORE UNE FOIS SON SAVOIR FAIRE A VERSAILLES EN DEVOILANT AVEC SES ROBES L ETERNEL FEMINITE A TRAVERS LE TEMPS...

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  2. "The flame that burns me and destroys me
    flows from lovely clear smooth living ice,
    and so drains and dries the veins and heart
    that I melt away almost invisibly..."

    ReplyDelete