As one of the world's most famous pop stars, Justin Bieber has graced countless magazine covers. But, as latest figures reveal, the tween idol's success does not translate into sales for the glossy titles.
February's Vanity Fair, which featured the 17-year-old on the cover, is set to become the worst-selling issue for the magazine in 12 years.
According to the Audit Bureau of Circulation (ABC) Rapid Report, it sold just 246,000 copies, around 100,000 fewer than the average number of magazines sold each month.
And Vanity Fair is not the only title to suffer from the so-called 'Beiber Bomb'. Teen Vogue, which appears to target the same market as the singer, experienced a 12 per cent drop in sales when it put him on the October 2010 cover.
The star's impact is no better on weekly titles. People experienced a 25 per cent fall in sales when it put the star on its cover in April 2010, making it the third worst-selling issue of the year.
A Vanity Fair spokesman told WWD: 'Who knew 12-year-olds didn’t buy magazines?'
But some reports also blame his gender, explaining that female stars generally shift magazines faster than men.
A report from online media publication MIN showed that all of Vanity Fair's highest-selling issues in 2010 had women on the cover.
Angelina Jolie, who covered the August 2010 issue, shifted half a million copies, while Lady Gaga and Meryl Streep both generated sales of 400,000.
Bieber, who dates fellow teen star Selena Gomez, has also appeared on covers for Rolling Stone and US Weekly magazines this year, but sales figures are yet to be released for either title.
February's Vanity Fair, which featured the 17-year-old on the cover, is set to become the worst-selling issue for the magazine in 12 years.
Poor sales: February's Vanity Fair, which featured Justin Bieber on the cover, is to become the worst-selling issue for the magazine in 12 years
And Vanity Fair is not the only title to suffer from the so-called 'Beiber Bomb'. Teen Vogue, which appears to target the same market as the singer, experienced a 12 per cent drop in sales when it put him on the October 2010 cover.
The star's impact is no better on weekly titles. People experienced a 25 per cent fall in sales when it put the star on its cover in April 2010, making it the third worst-selling issue of the year.
Bieber Bomb: The star caused a 12 per cent fall in sales when he covered Teen Vogue in October 2010, and a 25 per cent drop for People in April 2010
But some reports also blame his gender, explaining that female stars generally shift magazines faster than men.
A report from online media publication MIN showed that all of Vanity Fair's highest-selling issues in 2010 had women on the cover.
Angelina Jolie, who covered the August 2010 issue, shifted half a million copies, while Lady Gaga and Meryl Streep both generated sales of 400,000.
Bieber, who dates fellow teen star Selena Gomez, has also appeared on covers for Rolling Stone and US Weekly magazines this year, but sales figures are yet to be released for either title.
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