The Duchess of Cambridge has turned heads in several of her designs.
But for many, Jenny Packham's pricey eponymous label - which starts at £85 for a Swarovski embellished thong - has remained a little off budget.
Now the British designer, whose flagship store is situated in London's Mayfair, is launching a cut-price collection for Debenhams.
'No.1 Jenny Packham’ , a glamorous new women’s, accessories and children’s range designed exclusively for the department store, will retail from £85 to £160 and launches in April.
It captures Jenny’s signature style in a collection of 19 dresses, available in soft metallics, floral or intricate graphic prints and bold block colours.
They feature Packham's signature wrapping, pleating and gentle draping of fabrics, in a variety of styles from floor-sweeping maxis to organza prom dresses.
A range of accessories including bags, jewellery, shoes and occasion headwear will complement the dresses, with prices ranging from £18 to £100.
The flower girl and bridesmaid dresses take Jenny’s signature elegance and attention to detail, to create charming pieces for children, featuring georgette, lace and intricate embellishment to add sparkle. Prices start from £48.
In store ‘No. 1 Jenny Packham’ will cover approximately 8,300sq ft of space across 72 stores for launch, and will expand to a further 56 later in the year.
The first eight dresses in the women’s collection will be available in stores and online in April, with the remainder rolling out through the summer.
The designer said: 'As a young girl I was regularly abandoned in Debenhams Southampton whilst my parents disappeared to search for the latest Teasmade or some other ‘must have’ electrical appliance. During this time I lost myself in the rails of 70’s polyester and dreamt of a life in fashion.
'My aim always is to design styles that create glamour and excitement whether it is for the red carpet or a teenage prom.'
'My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price.'
Packham will join the likes of Julien Macdonald, Roksanda Ilincic, Jonathan Saunders and
Matthew Williamson who have also created capsule collections for the UK retailer.
With the luxury brand boasting an elite fan base, Jenny Packham's purse-friendly pieces are sure to be a hit with price-conscious shoppers.
Stars such as Rihanna, Keira Knightley, Beyonce and Cameron Diaz have been spotted in gowns from Jenny Packham and last year the Duchess of Cambridge opted the designer on three separate occasions.
The most memorable being a £3,800 shimmering gown worn to the ARK charity gala last year.
The 30-year-old was also seen in two dresses on the Royal tour to Canada and the U.S.
She chose a yellow sundress for her arrival in Calgary in, and a hand-painted floral frock to attend the polo in Santa Barbara, California, two days later.
Jenny Packham launched her first collection at the London Designer Show in 1988, the label now has stores in London and Paris, and is stocked globally.
But for many, Jenny Packham's pricey eponymous label - which starts at £85 for a Swarovski embellished thong - has remained a little off budget.
Now the British designer, whose flagship store is situated in London's Mayfair, is launching a cut-price collection for Debenhams.
'No.1 Jenny Packham’ , a glamorous new women’s, accessories and children’s range designed exclusively for the department store, will retail from £85 to £160 and launches in April
'No.1 Jenny Packham’ , a glamorous new women’s, accessories and children’s range designed exclusively for the department store, will retail from £85 to £160 and launches in April.
It captures Jenny’s signature style in a collection of 19 dresses, available in soft metallics, floral or intricate graphic prints and bold block colours.
They feature Packham's signature wrapping, pleating and gentle draping of fabrics, in a variety of styles from floor-sweeping maxis to organza prom dresses.
A range of accessories including bags, jewellery, shoes and occasion headwear will complement the dresses, with prices ranging from £18 to £100.
Royal seal of approval: Catherine has worn Jenny Packham's designs three times. At the ARK gala in London (left), in Calgary, Canada (centre) and at the polo in Santa Barbara (right) in 2011
The collaboration also sees Jenny’s first foray into childrenswear design, as the women’s collection is complemented by a capsule bridesmaid offer.The flower girl and bridesmaid dresses take Jenny’s signature elegance and attention to detail, to create charming pieces for children, featuring georgette, lace and intricate embellishment to add sparkle. Prices start from £48.
In store ‘No. 1 Jenny Packham’ will cover approximately 8,300sq ft of space across 72 stores for launch, and will expand to a further 56 later in the year.
The first eight dresses in the women’s collection will be available in stores and online in April, with the remainder rolling out through the summer.
The designer said: 'As a young girl I was regularly abandoned in Debenhams Southampton whilst my parents disappeared to search for the latest Teasmade or some other ‘must have’ electrical appliance. During this time I lost myself in the rails of 70’s polyester and dreamt of a life in fashion.
Fit for a princess: Some of Jenny Packham's designs on the runway during New York Fashion Week 2011
'Therefore it is only natural that I have chosen Debenhams to launch my first High Street collection. Jenny Packham is a British fashion designer known primarily for her bridal gowns and ready-to-wear collections
'My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price.'
Packham will join the likes of Julien Macdonald, Roksanda Ilincic, Jonathan Saunders and
Matthew Williamson who have also created capsule collections for the UK retailer.
With the luxury brand boasting an elite fan base, Jenny Packham's purse-friendly pieces are sure to be a hit with price-conscious shoppers.
Stars such as Rihanna, Keira Knightley, Beyonce and Cameron Diaz have been spotted in gowns from Jenny Packham and last year the Duchess of Cambridge opted the designer on three separate occasions.
The most memorable being a £3,800 shimmering gown worn to the ARK charity gala last year.
The 30-year-old was also seen in two dresses on the Royal tour to Canada and the U.S.
She chose a yellow sundress for her arrival in Calgary in, and a hand-painted floral frock to attend the polo in Santa Barbara, California, two days later.
Jenny Packham launched her first collection at the London Designer Show in 1988, the label now has stores in London and Paris, and is stocked globally.
No comments:
Post a Comment