Costing in excess of £10,000, the Hermès Birkin handbag is reserved for the super rich.
But taking luxury to another level the French retailer has unveiled four new designs, each priced at an eye-watering £1.2 million (€1.5 million).
The miniature totes, which are crafted from gold and studded with thousands of precious stones, double up as high jewellery.
Significantly smaller than the popular leather versions, they are designed to be worn as a bracelet, with the handbag strap resting on the wrist.
The main compartment - which isn't big enough to hold a pair of sunglasses - then dangles below, so it can be held in the wearer's hand.
A rose gold version of the Kelly bag, is tipped to be a hit, with crocodile scale effect and 1,160 diamonds.
'We are a little crazy here,' Patrick Thomas, CEO of Hermes, told the Financial Times.
And when questioned about who would buy the pricey pieces he added: 'I have no idea. But maybe they will have two bodyguards!'
It took accessories designer Pierre Hardy, two years to produce the intricate creations.
The Paris-born creative first launched a collection of fine jewelry - called 'Haute Bijouterie' - for the brand in 2009 featuring equestrian influences from whip-shaped diamond necklaces to horse-hoof-inspired bracelets.
Each of the new designs will only be produced three times.
Talking about his 2012 collection Pierre told Elle magazine: 'Accessories are made to be bought and sold, just like plates or sofas.
'But within that register, I try to make things with the greatest degree of creativity and personality.'
Hermès was established in 1837, originally making harnesses for horses.
Today it specialises in leather, lifestyle accessories, perfumery and ready-to-wear.
But taking luxury to another level the French retailer has unveiled four new designs, each priced at an eye-watering £1.2 million (€1.5 million).
The miniature totes, which are crafted from gold and studded with thousands of precious stones, double up as high jewellery.
Pricey: The new Hermès Birkin handbags, which double up as high jewellery, will go on sale for £1.2 million
The main compartment - which isn't big enough to hold a pair of sunglasses - then dangles below, so it can be held in the wearer's hand.
A rose gold version of the Kelly bag, is tipped to be a hit, with crocodile scale effect and 1,160 diamonds.
'We are a little crazy here,' Patrick Thomas, CEO of Hermes, told the Financial Times.
And when questioned about who would buy the pricey pieces he added: 'I have no idea. But maybe they will have two bodyguards!'
It took accessories designer Pierre Hardy, two years to produce the intricate creations.
The Paris-born creative first launched a collection of fine jewelry - called 'Haute Bijouterie' - for the brand in 2009 featuring equestrian influences from whip-shaped diamond necklaces to horse-hoof-inspired bracelets.
Each of the new designs will only be produced three times.
Talking about his 2012 collection Pierre told Elle magazine: 'Accessories are made to be bought and sold, just like plates or sofas.
'But within that register, I try to make things with the greatest degree of creativity and personality.'
Hermès was established in 1837, originally making harnesses for horses.
Today it specialises in leather, lifestyle accessories, perfumery and ready-to-wear.
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