Since leaping to fame this year, Jessie J has never been seen without her signature dramatic make-up.
But after jetting into the south of France for the Cannes Film Festival yesterday, the 22-year-old singer went fresh-faced as she rehearsed for an outdoor concert.
The Price Tag star, real name Jessica Cornish, went au naturel as she warmed-up for her live gig for French TV show Le Grand Journal.
What a difference: Jessie J with her full make-up (left) compared with her natural look a couple of hours earlier during rehearsals (right)
But when she returned to the stage on Majestic Beach a short time later, she was wearing heavy grey eyeshadow, false eyelashes and dark pink lipstick.
She had also switched her skinny jeans and white vest for her more typical style of high-waisted capris, bra and studded waistcoat.
Writing on her Twitteryesterday, she enthused: 'Just landed in Cannes :). Sun is shining and I'm ready to rock out on the beach.'
All change: Jessie started out in skinny jeans and a white vest before glamming up in a waistcoat, bra and high-waisted capris for her performance
The singer recently admitted she doesn't use a make-up artist or stylist, preferring to chose her own clothing and apply her own cosmetics.
She told the Telegraph: 'If someone did my make-up and my hair, and dressed me and wrote my songs I'm just being a dummy.
'If someone dressed me, I wouldn't feel like me.'
Following her own style: Jessie J prefers to do her own make-up rather than employ someone to do it
As well as performing on the French Riviera, the singer revealed her surprise at being booked to perform on the current series of Britain's Got Talent after her PR announced it on their Twitter page.
She wrote: 'Am I? I didn't even know. Good times.'
Jessie J is currently promoting her new single Nobody's Perfect - her third from her solo album Who You Are.
Alfresco gig: Hundreds of fans clambered on Majestic Beach to watch Jessie in action
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