The stylish trio were all wearing Volcom hoodie jackets - and jokers Cruz, six, and eight-year-old Romeo had zipped them right up to cover their faces so they almost looked like superheroes.
Brooklyn, 12, was not so bashful however and braved the rainy weather with a bare face.
The comical scenes had shades of the days when the late Michael Jackson's children Prince, Paris and Blanket used to go out in public with scarves covering their faces.
Now you see me...Romeo Beckham had zipped his Volcom hoodie right up over his face as he joined his mother Victoria on a New york shopping trip
The jackets also have a full-face zip and mesh lining in the hood, allowing the wearer to see through them - so the boys weren't in danger of tripping down the steps of the Soho shop as they left.
And Cruz's top almost made him look like Spider Man, with its web-style detail on the side and Spidey-style eyes on the face.
It's a Volcom Boys 2-7 Action Team Slim Youth Jacket and sells for around £40.
The Californian clothing company is a huge favourite with celebrities and hip hop stars, including Ashlee Simpson, Black Eyed Pea singer Fergie, Megan Fox and Avril Lavigne - as well as little boys wanting to look like superheroes.
Spidey style: Cruz Beckham was also wearing a face-covering hoodie as left the Volcom store with his mother and brothers this week
However, the surfing, skateboarding and snowboarding label isn't popular with everyone.
The label, which was founded in 1991, is currently embroiled in legal battle with Jay-Z about his use of a diamond logo on his Roc Nation record distribution label, which they say is too similar to their own brand logo.
Pregnant Victoria, 37, meanwhile covered her baby bump in a loose black top and a gigantic black handbag for the spree, while wearing killer black suede Louboutin ankle boots, black leggings and a black leather jacket.
I'm a big kid now: Older brother Brooklyn was clearly too mature for those kind of shenanigans as he left the shop with his pregnant mother Victoria
The star is said to have been spending plenty of money of late as she prepares for the arrival of her daughter this summer.
As well as baby clothes and the like, she apparently spent more than £12,000 on a luxury nursery for her unborn baby girl at Harrods on her recent trip back to London for the Royal Wedding, where she and husband David, 36, were guests.
Still, it will barely make a dent in the couple's bank balance.
Their wealth has apparently increased by £12.2million this year to £166million thanks to Victoria’s fashion collection.
In disguise: The late Michael Jackson with Paris, left, and Prince, right, in 2002 when they used to go out with scarves over their faces
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